Client: Edmonton District Labour Council
Agency: Point Blank Creative
Role: Lead Designer
Deliverables: Campaign branding, physical and digital shareables, web design
Created in the run up to the 2021 Edmonton municipal election, the Act for Edmonton campaign focused on encouraging progressives to vote. To this end the brand was bold and colourful, incorporating activism themed icons and contrasting colours.
The campaign featured a website that acted as a hub for organizing, engaging and supporting the campaign’s audience.
Over the length of the campaign, a large number of social posts were created to direct people to the campaign hub, encourage the audience to vote, and highlight important dates and events.
