Client: Toronto Public Library Workers Union
Role: Designer
Agency: Point Blank Creative
Deliverables: Campaign branding, social shareables

The Get Loud for Libraries campaign was created for the Toronto Public Library Workers Union to advocate against the cutting of library budgets. The branding was centered around the idea of speaking up in support of your local library, utilizing bold colours and patterns to contrast against the common perception of libraries as quiet, serene spaces.

The campaign featured a number of digital ads, a selection seen here.

In addition, social shareables were created to highlight audience submitted stories of library memories, and encourage audience engagement with the campaign.